Chances are, you're thinking about freshing up the corporate website right?
Here's some good advice:
This time pay more attention to flushing out your content first. If you want to attract new customers and even stabilize the base you have, you better keep rotating content and product pictures moving to show the website isn't dying. Keeping the same ole thing up for more than a few weeks at a time is like ringing the dinner bell for the buzzards.
The present day consumer is hip to the web and uses it as tool. The novelty has worn off, so they’re looking to keep productive not distracted. Fast, informative and easy to navigate will impress them enough to “bookmark” your website to come back again.
Navigation and consistency of your site is your second consideration. I'm amazed how this priority is shifted. The medium or web design shouldn't dictate your path. Jakob Nielsen is quite correct when he says, "The medium isn't the message, the message is the message". The objective of all advertising is to effectively communicate with your target audience. Establishing solid objective is the first step in developing your Web marketing strategy. Our knowledge of Web standards, tools, and HTML language and programming, enables us to present your information in ways that fulfill your specific business needs and meet the access criteria of your target audience. Most well established companies aren't looking for "Dancing Bear's", or heavy flash elements, just intelligent clean navigation with an aesthetically pleasing interface that reveals a current "go now" look. Most companies know that web templates are more damaging and do not want a cookie cutter presence.