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How to increase website performance with CRO | Conversion Rate Optimization

If your goal is to waste time and money A/B testing or listening to everyone’s opinion that’s your prerogative. We're not saying A/B testing isn't warranted. In most cases it's a ploy to protract a costly web discovery.  If you're adopting or buying a business and know nothing about your userbase then A/B may be warranted.

A/B testing is very involved and we have only justified it twice in our 27 years of operation. Can we do it? All day long. Do you need it? Not if you speak with us first. If you’re serious about working with a US-based company who’s been there and done quite a few times, for most every business segment. then you are one click away from a schedule appointment. 

The first step in refining the CRO, WEBPRO will initiate a comprehensive website audit. A complete web audit will bring all the errors, warnings, and notices to the surface. From there, we can determine what needs correction. Think in terms of a website audit the way a doctor would use an MRI or an Xray.  Once we have a detailed report from the web audit, all infractions identified are itemized and given a priority to correct as quickly as possible. Priority errors for example are “Broken Links, Improper or Duplicate Title Tags and Unclear Descriptions” which can determine ether being seen or penalized by Google. Before any CRO work can be done, our first level of attention is refining the technical SEO. Unfortunately, “technical SEO” this is taken for granted as well.

Simply put, technical SEO brings vetted visitors to your website. Ignoring the slightest detail is like going fishing without bait.  Now it’s time to engage your audience by designing the most appealing actionable elements which in turn create a sense of urgency to call or click.

In Plain English 
CRO means turning a tire-kicker into a customer.

The Long-winded Definition
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app to a hot lead. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. 
Converting your visitors to cash is the objective and since most people skim instead of read, or do their due diligence, you need to keep in mind the art of influencer marketing as well. Meaning the right picture is worth a thousand words. From the time a visitor lands on your page you have to provide no less than a two click proposition to achieve a solid conversion and BTW, your visitor is going to make up their mind in less than 40 milliseconds so you better deliver an OMG experience for them to achieve the HALO Affect.

Optimizing the conversion rate is a technique which designs the ultimate breadcrumb trail to secure what WEBPRO calls Confidence-To-Click. 

Being on the first page of Google can either be a curse or a blessing when it comes to websites. Being brutally but tactfully honest with our clients is the second step after the web audit is complete. Years ago, when the web was new, your online presence was seen as a novelty; now it is a science to deliver relevancy and credibility.

WEBPRO knows all too well by enhancing the client’s visual value proposition for every visitor, will translate into a higher conversion rate.

Deep Dive Audit
A detailed report of your entire website’s usability, content, code and image appeal, focuses on priority areas of improvement. Once we’ve addressed and corrected all the critical errors another audit is run to compare to the initial web audit. Once you become of WEBPRO client, web auditing is nonstop. Maintaining compliance 24x7x365 is the only way you can secure top position across the board and maximize your bottom line.
Too many organizations put the cart way in front of the horse. After 27 years of experience, you’ll never achieve your objective without technical guidance. Website builders that GoDaddy or WIX provide are inflexible because they can’t be technically corrected. 

WEBPRO provides everything you need to run a successful campaign and typically for a flat monthly fee. In case you are wondering, it’s your website, not ours. There are no strings attached between WEBPRO and you. 

Unlike GoDaddy or WIX. The website WEBPRO designs and develops is yours to keep. That’s one of the many reasons we’ve had more successful clients longer than our competitors have been in business.

Getting Started

The journey begins by learning every facet of your business. By doing so, we become more creative with search marketing as well as developing efficient tools your users will appreciate.


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