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The Numbers are in…. The Pictorico Success Story

Charlotte, NC-April 2, 2001-Success is determined by not how much something costs … but how much it returns.
Pictorico, a subsidiary of Asahi Glass America Company, Inc, has come to realize the impact of this message from a B2B and B2C decision to select WEBPRO.COM as a comprehensive solution provider for their e-Business and marketing savvy.

Pictorico is a leading retailer of high-end ink jet media and relies heavily on their website as a viable business solution.

“Unfortunately, we experienced many problems with our former web development company,” National Brands Manager Charles Pryor states.
“Multiple programming errors prevented us from attaining a high level of customer service.
Eventually, our web site crashed, causing us to be off-line for ten days”.

WEBPRO was able to take the chassis of Pictorico’s old web site and install a completely new e-commerce engine that was efficient, scalable and tailored for Pictorico’s business strategy.

“We now have the ability to personalize our web site and give our customers a more pleasurable shopping experience.
Most importantly, we know that if problems arise, WEBPRO will go out of their way to exceed our expectation in service” Pryor added.

As a direct result of WEBPRO’s efforts, Pictorico has recouped their initial development expenses since October 1999 from nation-wide sales.
WEBPRO’s development team installed applications that deliver a personal shopping experience on the same level as AMAZON, by greeting their customers when they arrive at the site to letting the shopper access and review their own account history by giving an accurate summary of purchases made throughout the year(s).

“Service is often forgotten about when developing a corporate website” Bennie Warshaw, CEO and Project leader of WEBPRO, states.
“If you can effectively create systems that cater towards servicing your clients, they will become repeat buyers and a loyal customer”.


WEBPRO, headquartered in Charlotte, NC, and founded in 1994, is an industry leader in the corporate web design and development arena.
WEBPRO exacts quality and repetition through the latest Internet and Intranet technologies, security, commerce, database systems, and interactive marketing.
Combined with more than 100 years in the computer, software, advertising and marketing industry, WEBPRO is one of the most experienced developers of high-end Websites, and unlike other Web presence providers, WEBPRO offers the strength, reliability, dedication and experience of an international organization delivered at the local level, close to customers.
Proud members of the Better Business Bureau, Charlotte Chamber, North Carolina World Trade Association, and Charlotte World Trade Association.

More about Webpro International, Inc. can be found at

More about Pictorico can be found at

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