You paid to get them here. Most of them leak right back out.
You did the hard part. You earned the traffic. Then a slow page, a foggy headline, a buried button, or a form that asks too much sends most of those visitors out the cracks before they ever become a customer. We find the leaks and seal them, so the traffic you already have starts paying you back.
Illustrative averages (WordStream). $3,300/mo, single ortho location. 87% of real traffic comes free from organic Google.
Getting them there is half the job. The other half is what happens next.
You spent real money and real work earning that traffic - the SEO, the custom build, maybe the ads. Then most of it slips away in the first few seconds because something on the page got in the way. That's not a traffic problem. That's a conversion problem, and it's the cheapest growth you'll ever buy, because you already paid to get them here.
Every ad platform you'll be pitched, and where the money leaks.
Invisalign is the bait. A single case runs five to eight thousand dollars, so every platform's sales rep will promise you the moon to chase it. Here's the honest reality of what each one actually does. We show our real orthodontic numbers for Google, where we have them. Everything else is the cross-industry benchmark, because that's what's real.
The one platform with real intent. People are searching for you.
The 2026 cross-industry average. Ortho converts a touch better.
Low intent, high reach. Great for a pretty Invisalign smile, weak on booked chairs.
Reach and buzz, almost no intent. You're renting eyeballs, not booking consults.
Wrong room for a dental chair. Expensive clicks, business audience.
Noise over intent. Rarely how someone shops for orthodontics.
Niche and skeptical. Converts when the community fits, rarely for local ortho.
Real search intent like Google, at lower volume. Often cheaper clicks.
Strong for local services. People on Yelp are already looking to book.
We won't quote a number we can't stand behind.
Disclaimer. All platforms other than our Google ortho row are non-specific, cross-industry benchmarks. Segments and opportunities for products and services vary, of course.
Primary source: WordStream by LocaliQ 2026 report, analyzing 13,000+ campaigns from April 2025 to March 2026. Other platforms: WordStream, Web Tonic, AdBacklog, and industry reports.
We take the bone out of the head and give you metrics that matter.
Most agencies optimize off a glossy dashboard that struts around like a peacock. Rainbow graphs, a big number that looks impressive in a meeting, and an upsell every time you click a button. The trouble is the numbers underneath are third-party estimates, and estimates are not the truth.
I was a faithful Semrush user for sixteen years. You can only drink from a poison well for so long, though, and when they started dodging my questions about where the numbers came from, I kicked the habit. So-called SEO pros still treat that tool like the holy grail. That's good marketing talking, not good metrics. The industry quietly stopped trusting the estimates a while ago.
So I leaned on my metrics. I leaned on my source of truth. We optimize on raw data we can actually stand behind, then we translate it into plain, honest numbers you can act on. Years back we moved our crawling to Dan Sharp's Screaming Frog. Flat fee, no upsell, and it crawls the way Google used to before it got fat and lazy. It tells us what's broken before the client ever calls screaming. That's the standard we hold your conversion data to.
- Third-party estimates dressed up as fact
- Rainbow graphs that impress in a meeting
- An upsell behind every button
- A vanity number nobody can act on
- Raw data we can stand behind
- Plain metrics that point to a fix
- Screaming Frog crawls, no upsell
- Numbers tied to real visitor behavior
The leaks are real, and so are the repairs.
There's no magic switch here. Conversion comes from finding the specific things pushing people away and fixing them one by one, then proving the fix with real numbers.
Speed
A slow page bleeds visitors before they read a word. We cut the load time and the bounce follows it down.
The headline
If they can't tell what you do and why it matters in three seconds, they're gone. We make the first line earn the second.
The call to action
Buried, vague, or timid buttons don't get clicked. We make the next step obvious and easy to take.
The form
Every extra field costs you leads. We ask for what you need and nothing that scares people off.
Trust
People convert when they believe you. Real proof, real reviews, and real credentials in the right places.
Mobile
Most of your traffic is on a phone. If it's clumsy there, it's leaking there. We fix it where people actually are.
Real optimization is testing and judgment, not flipping on an "AI conversion booster" and hoping the bot doesn't hallucinate your value proposition into nonsense.
Chase the shiny automated fix and you get personalization that feels like a stranger followed someone home over a dress. We optimize the human way: watch what real people do, form a real hypothesis, test it, keep what works, and stand behind the number at the end. That's how conversion actually climbs, and it's the cheapest growth in your whole marketing budget, because it beats burning another dollar to send more strangers to a leaky page.
Stop paying to fill
a leaky bucket.
The conversion audit is free. We'll show you exactly where your traffic is walking out the door, and what it takes to seal it.
Get a Free Conversion Audit