Field Notes / Organic Search
Briefings from 31 years on the front lines of organic search. We read the fine print so you don't have to.
Latest
A WEBPRO White Paper / SEO Scientific
I read all 38 pages of Similarweb's 2026 AI search report so you wouldn't have to. The summary doesn't match the charts, one headline number changed after publication with no note, and the only advice worth taking came from a guest. Here's what's actually in there.
Archive
A client wanted to bolt a borrowed statistic onto his homepage. It claims people pick businesses on culture, not cost. The reports it cites say the opposite, and repeating it now carries a penalty that didn't exist a year ago.
Read →A single automated email spooked a client whose site was doing everything right. Here is what really happened, and what that false alarm quietly reveals about the game being played.
Read →One false alarm was a coincidence. Four of them, arriving on a loop, is a business model. Here are the other notices that scare healthy sites, and the same quiet incentive humming behind every one.
Read →Nobody wakes up and decides to rot their own website. They just keep publishing, stop looking back, and let the rot do the deciding for them. Here is how it happens, and the boring discipline that stops it.
Read →The industry just handed you eleven magic spells and told you you're a wizard now. Here's what actually happens when a busy owner casts them alone, and why the spell was never the hard part.
Read →The industry loves to hand you a checklist and a dashboard login, then call that a service. We read the same list, and then we go do it. Here's the work nobody wants to actually perform, and why we perform all of it.
Read →Anyone can tell you they rank. We'll show you, through Google's own neutral preview tool, exactly where Bright Life Chiropractic stands when a stranger in Savannah searches for help after a wreck. No logged-in flattery. Just the real board.
Read →Free Website Audit
We'll review your rankings, indexing, and technical health - no charge, no obligation.
