12/17/2007
I’ve purposely waited for newer news concerning online ad spending to hit before the close of the year to marry the article released by the IAB and PricewaterhouseCoopers. As usual, they (being eMarketer) didn’t disappoint.
eMarketer is sighting that online advertising will more than double as a percentage of total media, rising from only a 6% share in 2006 of total media, to slightly over a 12% share in 2010.
Basically this means that people are tapping the “new frontier” for new customer opportunities. This also means companies will be cutting the advertising budgets for printed and television spots.
Putting a tremendous amount of revenue into advertising is one thing, but bringing potential customers to an outdated website that is non-reflective of the company is harmfully counterproductive.
The numbers look great for Google, with paid search advertising expected to hover at around 40% of the total online ad spend through to 2012, increasing as a whole from $8.6 billion in 2007 to $16.59 billion in 2012, a 92.9% increase over 5 years.
Here again everyone will probably try their hand at these engagements but be warned of the old adage, “You don’t have a second opportunity to make a first impression.”
One important thing to remember before you go diving into the pool of opportunity; People have been online long enough to tell if your website is a nonproductive glass brochure and can quickly point out a rush job website. So, before sending up a flair to announce yourself online, make it good.

Web spending hits new record in third quarter
Monday, Nov 12, 2007 11:9PM UTC
Reuters) - U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.
The report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007.
Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, the report said.
"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," IAB Chief Executive Randall Rothenberg said in a statement.
"Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."
The boom in online advertising has driven media and technology companies to build up their online advertising businesses, partly through acquisitions.
Among recent deals, Google Inc agreed to pay $3.1 billion for ad serving and tracking company DoubleClick, while Microsoft Corp bought online marketer aQuantive Inc for $6 billion.
(Reporting by Paul Thomasch; editing by John Wallace)

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