11/30/2005
The latest industry research commissioned by the Interactive Advertising Bureau shows that US web advertising revenues reached a record $3.1 billion in the third quarter of 2005.
The revenues represent a 33.9 per cent increase over the same period in 2004 and indicate that the overall revenues for 2005 could exceed $12 billion.
Pete Petrusky, director for advisory services at PricewaterhouseCoopers, which carried out the research, said that the growth is particularly significant because of the larger revenue base.
"The continued strength in internet advertising reflects in part the medium's unique ability to collapse the business cycle for advertising, marketing and branding, making it more attractive for traditional advertisers."

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