1/4/2003
Success is determined by not how much something costs … but by how much it returns. Longtime client Pictorico, a subsidiary of Asahi Glass America Company, Inc, has come to WEBPRO.COM in need of a solution. “Once again, we delivered and exceeded our clients expectations,” stated Bennie Warshaw, Founder and CEO of WEBPRO International, Inc.

Pictorico is a leading retailer of high-end inkjet paper products that relies heavily on their website as a viable business solution. This past summer Pictorico inked a deal with some of the big box retailers like Circuit City and Best Buy.
Pictorico has attained retail distribution in over 450 stores throughout the United States, United Kindom and Canada.
Changes to Pictorico's website were necessary to broaden the appeal to their current customer base as an ecommerce resource.
Chip Pryor, National Brands Manager for Pictorico was quoted as saying, “Some of our customers buy our products online, while others prefer to purchase Pictorico products from their local retailer.” WEBPRO designed a built-in Meta Manger for Search engine that allows our customers to find a retailer closest to their home zip code easily. “Without a doubt, this Dealer Locator has increased sales of our products to our important retailer network.”

“WEBPRO also solved one of our long-term needs of rewarding our best online customers and encouraging repeat sales,” said Charles Pryor. “The BUYER’S CLUB Awards Program designed by WEBPRO gives discounts to customers who buy in bulk from the Pictorico website, and has increased our average sales order from about $70.00 per order to over $90.00 per order in just six months!
We now have the ability to personalize our web site and give our customers a more pleasurable shopping experience.
Most importantly, we know that if problems arise, WEBPRO will go out of their way to exceed our expectations of service”

As a direct result of WEBPRO’s efforts, Pictorico has recouped their initial development expenses since October 1999 from nation-wide sales. WEBPRO’s development team installed applications that deliver a personal shopping experience on the same level as AMAZON.COM, by greeting their customers when they arrive at the site to letting the shopper access and review their own account history by giving an accurate summary of purchases made throughout the year(s).

“Service is often forgotten about when developing a corporate website,” says Bennie Warshaw, CEO and Project leader of WEBPRO, “If you can effectively create systems that cater towards servicing your clients, they will become repeat buyers and a loyal customer.”

About WEBPRO.COM

WEBPRO, headquartered in Charlotte, NC, and founded in 1994, is an industry leader in the corporate web design and development arena. WEBPRO exacts quality and repetition through the latest Internet and Intranet technologies, security, commerce, database systems, and interactive marketing.

Combined with more than 100 years in the computer, software, advertising and marketing industry, WEBPRO is one of the most experienced developers of high-end Websites, and unlike other Web presence providers, WEBPRO offers the strength, reliability, dedication and experience of an international organization delivered at the local level, close to customers.

Proud members of the Better Business Bureau, Charlotte Chamber, Matthews Chamber, North Carolina World Trade Association, and Charlotte World Trade Association.

More about Webpro International, Inc. can be found at www.webpro.com

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